Facebook offers such a great deal of communications opportunities, including the chance to speak directly to your customer base. Social media websites are great outlets to market a business. Use the power of Facebook to target potential customers and promote your business’ products.
Talk to your fans. Pay attention to what people are posting on your page. Many successful businesses have gotten several marketing ideas from the public. Give your fans the attention they deserve because they made you the success that you are.
It is important that all online content is linked back to your Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Consider Facebook a type of content-sharing venue. It isn’t just informal chit-chat, it can be a large content format. Treat it that way. Write blog posts and then promote them using your Facebook page. You will realize that Facebook will help drive high traffic!
Create a Facebook ad. Normal posting only adds so much when it comes to promoting services and products. Purchased ads can make a huge difference. They aren’t too costly, and can make a world of difference.
Consider establishing a Facebook group instead of or in addition to your page. A group creates a community of users all interested in a common topic. You could even set up both a group and a page if you would like and if it makes sense for your business.
Facebook needs to be thought of as a place to share with people. It’s for more than sharing photos and playing games. You can have lots of different kinds of conversations. Use Facebook to promote your blogs from other channels. Facebook usually drives up a bunch of traffic.
Answer all questions and comments sent to you via Facebook. Thank them for contacting you, and try to give helpful answers to their questions. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
You can improve the value of your Facebook page by changing the tabs to suit your business. Tabs will give you the opportunity to organize information on your page. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.
Create custom tabs on your business Facebook page. You can easily organize the information available on your page so that fans can find it. For example, if you are holding a contest, you can include a tab for the contest information.
If you want to only target current customers, use “custom audiences”. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.
Never neglect your existing base. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have. A respected audience is a happy audience. This gets customers truly engaged in your company.
Post on other people’s Facebook pages. You can get some attention by posting on other pages. Make sure you’re seeking the right kind of attention. Only post when you have valuable information to share. You don’t ever want to be guilty of spamming.
Do you want to turn social media into a marketing success? Social media is hugely popular, which means it is ripe for generating new leads. Use the tips shared in this article and you can reach out and grow your audience.
Host a giveaway to increase interest to your Facebook page. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. You won’t lose much money, and you will be able to communicate more with your customers than before.