Is your business on Facebook? You might be missing out on a lot of customers if you do not use Facebook. If you already have a Facebook page then you need to be sure that you’re using it correctly so that you attract the most business possible. Keep reading to learn how to build a strong Facebook marketing plan.
Reply to any comments left on your wall. You should monitor your wall regularly and also any related @ messages. Reply right away, particularly if the posting included a complaint or customer service request.
Your fans should be interacted with on a regular basis so you can cater to their needs. Take everything that is posted into consideration. A lot of businesses that are successful have learned some ideas on marketing from everyday people. Your fans are your customers, so always listen to them.
Facebook is primarily a means of sharing content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat it that way. Spend time producing quality content and use your page to promote these posts. You will see that Facebook really can drive a great deal of traffic.
Hold Facebook contests. Give discounts or prizes to people who share or actively market your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
Think about creating your own group rather than just a page. A group creates a community of users all interested in a common topic. Allow your subscribers to post content on your Facebook page.
When you are using Facebook for marketing, you must make your page stand out from among the crowd. This can be done by using colors and photographic elements. Most users on Facebook are visual.
If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Use ads instead of a Facebook page in this circumstance.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. You only need to set up the specific offer and then promote it on your page. If it is a really good offer, you can even promote it to non-fans.
Facebook is one of many social media sites out there. This website is a great place to start with, but there are other sites out there that cater to different people. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.
Answer any questions and respond to comments on Facebook. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Share links to articles if they answer questions posed on your site.
Develop discussions on your page to increase exposure. This will encourage dialogue between customers. When they have input, they’ll feel special. For example, let them choose the name of your next product or dictate the direction of your next blog post.
If your business wasn’t previously on Facebook, you should be inspired to establish a presence now. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. No matter how long you’ve been on Facebook, you can always improve. Just keep using the advice you’ve read here.
Make sure that your Facebook page has professional photos. They will really help raise the perception of your company. If you decide to post personal photos, be sure they aren’t offensive in any way, and be sure and take those photos with a high quality camera.