If you think that email marketing is no longer an effective tool, you are mistaken! Marketing through email was among the earliest marketing strategies available over the Internet, and it is far from obsolete. Fresh approaches and new twists on the standard forms of email marketing are being invented every day. Use the ideas below to see how you can use email for yourself.
Your email should have a personal tone. When a business is more personal, they feel that they can better relate to them. For example, if you are aware of the reasons for them signing up with your emails, add that reason in an email to them.
Each email should only contain a single topic. It is important that your audience does not grow bored or bogged down by an excessive amount of facts within a single message. Create the specific message using brevity and conciseness. Your customer base will greatly appreciate not being perplexed by too much unnecessary information.
Keep your branding consistent at all times. Be consistent in your emails, using the same colors, and always including the company logo. See to it that the font you’re using is readable. After a few communications with your subscribers, they will start to see a familiarity with your messages and know it is always from you. Familiarity cannot be underestimated when developing a business strategy.
Always get customers’ permission before sending them emails. Spam emails will diminish your credibility within your customer base. It could go as far as people not desiring to do business with you any longer.
Don’t send emails to people who have not given their express consent. Businesses that are taken seriously do not send out mass mailings via email. You could lose customers and get reported for sending unwanted emails.
A double opt-in list is a great way to ensure that anyone who signs up for your list actually wants to be there. While it may seem like overkill, it is a great way to guarantee that your customers actually want emails from you, which could save you from future trouble.
Your marketing emails should contain rich content to complement the request for business. Provide subscribers with special access to informative articles not available elsewhere on your site. Make offers for your products that are exclusive to each reader. Sending holiday messages or birthday greetings will demonstrate your interest aside from business purchases.
You need to make sure that you are using a persistent strategy. Make sure to stay persistent with the correct people or it will be a waste of time. This is because certain people may find that persistence annoying and will not want to work with you.
Do not generally waste your time, or resources, sending out important email marketing around major holidays. During these times, people are likely to be preoccupied with personal issues, vacations, and inundations from various other outlets. Of course, as always there are exceptions to this rule. For example, emails advertising a holiday sale or a Black Friday campaign will attract attention at almost any time.
Try to secure at least the first name of individuals during the process. This allows you to personalize the message to each subscriber. That personal touch helps your emails get more attention.
Don’t use too many graphics in email marketing materials. Many email programs will block out graphics, making it a waste of time to utilize them. Additionally, several email programs tend to send graphic-laden emails to a recipient’s junk folder.
Marketing emails continue to be a valuable tool. Using what you’ve read here when you draft your campaign strategy will lead to sound decisions and increasing profits, so gather your thoughts and put them to work!
The more options you give your customers, the more effective your email marketing will be. Allow your customers a choice of exactly what they receive from you and how often they receive it; also, don’t demand that they disclose a lot of information. The more control they have over the process, the more comfortable they will be.