New business owners are often unaware that there is a level of etiquette that must be applied to an email promoting campaign. There is an accepted way to professionally handle marketing via email, making your customers look forward to receiving further communications from you. Read on to learn some strategies for email marketing.
Get your audience to help you expand. After you get a small list going, go a step further and find ways to get them to invite their friends on board. Remember to have a subscribe link inside your email; hopefully, your customers will pass it to their friends that have similar interests on the products that you offer. Your customer base will grow easily and effectively.
Create email copy which is personal and endearing. Just like any other marketing, those who get them will buy more from you if they feel like they know you. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
Test a variety of different formats for your emails. Always put the most important information and new offers on the top of your emails. You must try different types of formats in order to determine which gives you lots of response. When you determine what works, continually use it. This way your readers know exactly what to expect and where they can find what they would like to read.
You should not send out emails unless you have the authorization to do so from your customers. This reduces the chances of your emails being marked as spam.
Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. This means all your subscribers will join your mailing list willingly and know what they are signing up for. You will be less likely to get in trouble for sending out spam.
Emails that contain only boring marketing and sales copy are mush less likely to be read than those that also include useful information. Provide your readers with special content that they cannot get on your regular website. Also include offers which are exclusive for your products or services. Make sure to send emails even when you aren’t selling anything, like during holidays.
Limit your marketing email messages to only one each week. Your customers, like you, have busy lives and probably receive many emails each day. Sending emails too frequently makes it more likely that your customers will stop reading.
You should avoid sending too many emails; one a week is enough. Your subscribers are probably receiving tons of email messages every single day. If you are sending too many emails, people will get annoyed and block these messages or unsubscribe from your list.
The more choices and options you provide to your customers will help to generate an effective email marketing campaign. Allow subscribers to decide on the frequency and number of messages they receive. It’s especially important to let people choose what personal information they share. Let your customers control the situation and you will build confidence in the trustworthiness of your brand.
Major holidays are generally not the best time to send marketing emails. People are normally not at work and are not spending time at their computers, so most likely they will not see your emails. There are obviously exceptions to this rule. An example of such an exception might be a Black Friday special for 25% off an LED TV.
Only use an opt-in list when sending email marketing to your customers. If you don’t, your clients may trust you less and hurt your company’s name. You can also get blacklisted by certain ISP’s, which can create major problems for your campaign and your business.
As evidenced above, proper marketing protocol is an important practice. When you don’t respect your clients, they will leave your email list. Apply the advice from this article so you have happy customers and not ones that are annoyed.
Review some real-life spam for pointers on what you should never do. Make a new email and start posting it online and you will quickly receive spam. See what’s wrong with these emails and make sure you don’t make the same mistakes. Make yourself stand out from spam to improve your reputation.