If you think that e-mail marketing is no longer an effective tool, you are mistaken! It’s true that email was probably the first channels used by Internet marketers, but that doesn’t mean that there still isn’t a lot of money to be made from email marketing. There are new ideas, strategies and techniques that keep coming out to help your marketing be effective. See how the following tips can help you create successful marketing emails.
Before getting involved in an email marketing effort, you must obtain permission to email each person on your list. Don’t run the risk of having your emails reported as spam or have customers unsubscribe before they even read your promotion.
You should endeavor to make your emails seem as personal as you can. It has been shown that when customers feel a personal connection with a business, they are more likely to continue their relationship. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
Limit your message to one clear one per email. Keep your content concise and focused, so your customers do not become disinterested. Formulate one text only, and make sure it is brief and concise. Your customer base will greatly appreciate not being perplexed by too much unnecessary information.
Practice consistency. Make sure to be consistent with your colors and branding in your emails. Choose a font everyone can read easily. With enough exposure to them, your subscribers will come to find your consistent emails distinctive and start paying more attention them. Familiarity is extremely important in any business, especially marketing with email.
Test out variations of what you want to use on your subject line by using A/B testing. Split your mailing list into two parts at random. Send one version of your subject line to one half and another version to the other half. You can learn which subject wording is most influential in getting your customer base to open your messages.
Make sure you only email subscribers who give you permission to do so. Anyone who spams in any format will instantly receive a negative reputation. You could lose customers and get reported for sending unwanted emails.
Always get customer permission before you begin contacting via email marketing. People typically think of emails that aren’t desired by them as spam. As a result, they’ll likely ignore or delete these messages without even viewing them. You may also be in violation of your ISP’s policies if you send out mass emails to customers who have not chosen to receive them.
Emails that contain only boring marketing and sales copy are mush less likely to be read than those that also include useful information. Provide your subscribers with special articles that they might not can locate on your site. Also give your valued subscribers some exclusive offers only available for people on your mailing list. Sending holiday messages or birthday greetings will demonstrate your interest aside from business purchases.
Utilize the least amount of graphics in your email as you can without making it look bland. Some email programs may block graphics, so if your email is heavily dependent on pictures some of your audience won’t be able to read your email. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer’s inbox.
It still pays to use email marketing. By using the advice in the article above you will be able to make your marketing with email attempts successful. Using these strategies will help you be successful for some time to come.
Encourage your customers to buy from you by offering rewards in your emails. Your profits will increase if they feel that buying from you, through your emails, benefits them in some way. As an example, give them free shipping when they order more than $50 worth of merchandise or services directly from a link on your site.