Marketing with Facebook interests lots of folks, given the popular nature of social media platforms. If you share this interest, you should spend some time learning the fundamentals. Read the article below for some great tips.
Having contests are great for increasing your fan base on Facebook, so try to do that. Provide fans with coupons or even a product when they share or Like your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.
Always use a professional tone when posting on your business’s Facebook page. Although social media tends to be a casual venue, your business must be presented professionally. Being professional can bring respect.
You can easily engage followers on your profile by replying to their comments and concerns. Therefore, you will need to pay attention to all postings received. Share your thoughts, particularly if it is a customer service issue.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. Take a look at your wall daily, and pay attention if someone tags you in a post. This is particularly important if the comment that has been left for you is negative.
Consider establishing a Facebook group instead of or in addition to your page. A Facebook group allows users to have their own community. You can have both a group and a page, the page for updates and the group for interactivity.
Give away free items to loyal or potential customers. You should encourage your customers to join by offering a few free products to some of your subscribers. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
Never ignore comments and questions on your Facebook page. Make sure to give helpful answers, and thank them for their time. Share links to articles if they answer questions posed on your site.
Does your page stand out from the competition? This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Users on Facebook are attracted to these pages over plain ones.
Why not buy an advertising space on Facebook? You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. You can also work within a budget and do as much or as little as you would like. Additionally, you don’t have to make a long-term commitment. You can take the ad off whenever you want to.
Facebook Offers give you a way to promote yourself. Set up your offer and turn it into a Promoted Post on your wall. You can promote it outside your fan base if you feel it is a great offer.
Give away free items on your Facebook page. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.
Answer questions and comments quickly. Begin your answer by thanking them for contacting you; then, provide the information they require. Put a link up to your website should you have something on there that is relevant.
Think through your updates before you post them. If your updates are boring or off-topic, you’ll lose fans. Make sure your updates are helpful, educational or entertaining. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.
It is not impossible to get Facebook to work for your business. The key is to have patience and know that the process takes time. Exercise patience and use all the tips you’ve learned here to your advantage.
Always answer comments and posts that show up on your Wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. It’s like a phone call: you would never leave it at a message left on your machine, would you?