Facebook offers many communication opportunities with customers. Social media sites are very popular because people love to communicate with each other. Take advantage of the new mediums to find more customers for your business.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offer up discounts and prizes in return for having your customers like your Facebook page. Always actually send the prize or you’ll ruin your reputation.
Make sure any content you publish is linked through your Facebook. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Consider Facebook to be a platform in sharing content. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Use it in this way. Write some actual blog posts and then promote them via other channels through your Facebook page. This will increase your traffic and profit in the long run.
Consider Facebook to be a platform in sharing content. Facebook is useful for more than chatting with your friends. It should be thought of in this way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. You only need to post the offer and then change it to Promoted Post on your wall. If you are offering something great, it may be worth promoting it more broadly, including non-fans.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Create the offer and then make sure to post it on the wall. If the offer is very good you can also promote it to those who are not fans.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.
Always be sure that you’re answering things when people ask you questions or leave you comments. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. If applicable, send a link to a pertinent article on your site.
Be aware of when it is appropriate to post on other Facebook pages. When posting on other’s Facebook pages, it can get you significant attention. Make sure it is the good kind. Only post when you have valuable information to share. Do not ever do spam posts.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.
Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. Those customers are random, so they do not have any reason to read your daily posts. Try making your ads on Facebook.
Make sure any posts you list have value. Your followers should learn something from what you post or they should be entertained in some way. Don’t be too much of a salesman, however, or people will get tired of your updates.
Use the power of social media to grow and expand your business. Social media is hugely popular, which means it is ripe for generating new leads. Apply the tips you’ve just read, and grow your customer base.
Don’t share updates that have no direct relation to your own content. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Use your personal account if you want to share updates about personal projects.